How to Create a Social Media Editorial Calendar
Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the year into monthly, weekly and daily snapshots can take...
View ArticleHow to Hire & Retain SEO Talent in 2013
Whether you’re doing SEO in an agency environment, in-house, or as a freelancer, your success depends heavily on the talent of your employees, who will create and execute performance-driving SEO...
View ArticleHow to Use Journalism to Create Context for Keywords & Content
Your content plan doesn’t stop at keyword research. Without context, they’re just words that only provide the first step. Learn how to use the “5 W’s and an H” to enhance research, and learn about the...
View Article3 Social Lessons for Brands From the Super Bowl Blackout
The Big Game has come and gone. While most people are talking about their favorite or least favorite commercials, the real show stopper wasn’t the ads or the half time show. The real event took place...
View ArticleCreative Content Marketing: Winning Hearts, Minds & Wallets
The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing...
View ArticleTwitter: The Shortest Distance Between You & What Interests You Most
Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. During his talk, he described the essence of Twitter as "the...
View Article3 Ways to Identify Link Prospects
In a crowded space where everyone uses the same basic tactics, only those who utilize creative forms of outreach specific to their target vertical will separate from the pack. Here's how to gain...
View ArticleOn International Women's Day, Marketers Share Challenges & Reasons to Celebrate
Many women are helping to shape the marketing world by sharing insights and expertise. We ask some of the smartest women in marketing to reflect on the women who helped or inspired them, and share some...
View ArticleSecond Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY
Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming increasingly prevalent. Lunenfeld will share some new data and examples that show where second...
View Article6 Things Online Marketers Are Doing Right!
Give yourself a pat on the back if your team is doing these things because it means you're doing a really good job with your online marketing strategy. You're destined to see some really great things...
View Article14 Tips on How to Become a More Efficient SEO Professional
Most SEO professionals live on the web, where distractions are myriad – from email to social media – and something new crops up almost every minute. These ideas and tactics will help you stop...
View ArticleWhat on Earth is a Nexialist and Why Are They So Good at Link Building?
Link builders must embrace many skills as the pressure to get quality links grows. Here’s how link builders and SEO professionals can draw inspiration from many other disciplines and add their own...
View ArticleCreative SEO Tip: Newsjacking
Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the wave of existing demand to get well-earned backlinks and...
View ArticleSES New York 2013 Coverage Recap #SESNY
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on all things search and social. Here's a roundup of live...
View ArticleYouTube Contest Case Study: Intel Generates Awareness, Engages Consumers,...
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate...
View ArticleHow to Become a Content-Sharing Ninja
Sharing content with your audience is a great way to create awareness, show expertise, grow your brand, and create relationships. Any brand can use content sharing as a way to increase visibility. All...
View ArticleYouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month
YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to...
View ArticleTwitter Vine: How 5 Brands Make the Most of 6 Seconds
Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have activated the platform in a unique and compelling way for consumers through...
View ArticleTwitter May Launch Retargeting for Advertisers
Although Twitter hasn't confirmed the feature, those said to have knowledge of the matter say it's coming soon. With all of Twitter's advertising options and other engaging features rolling out, it...
View ArticleLocal Link Building: An Easy Win
Local link building is often overlooked within link building campaigns. Here's how to optimize links for local search by building great national industry links using geo-specific anchor text, and...
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